Jaeger is the British fashion house that has been dressing the world for 126 years in a gorgeous style that bridges the gap between high street and high end designer. Under the savvy eye of Stuart Stockland as head designer, they have gone from strength to strength in the last few years, revelling in the revival of esteemed British fashion houses which has also caused a renewed appreciation for Brit brands such as Jaeger, Burberry and Pringle. To further celebrate their Cool Britannia position they have shot an iconic ad campaign which uses the beautiful back drop of London and landmarks such as The Eye. The inspiration for the shoot was a Richard Avedon painting which depicted a woman flying over the Eiffel Tower in a helicopter. Genius. Artistic inspiration + the shoot magic created by the photographer Emma Summerton (who photographs for Italian, British and Japanese Vogue and I-D)+ amazing models in the shape of Abbey Lee, Imogen Morris Clarke and Ollie Edwards= one dynamite ad campaign for Jaeger this A/ W. Check out the gorgeous shots below!
